DIGITAL MARKETING- A BROAD SCOPE NO ONE EVER IMAGINED
Aloha readers! It is a brand new day, hope you all are doing well. Let us start this amazing day by learning about digital marketing.
In this new era everything is switching over to digital platforms from entertainment to education. For entertainment we have our OTT platforms and in case of education we have our popular studying applications which provide subscriptions for various courses. This has become convenient for the public because they can access from any device, but the business world is not shy from going onto the digital platform.
Most of the established entrepreneurs have already explored the world of digital marketing and the upcoming ones are also adopting this. Now here’s a question what is digital marketing?
In layman language it is basically a process where products and services can be promoted through an online medium.
In the world of digital marketing everything is just one click away, the customer reach is beyond imagination, everything is easily accessible.
COMPARISON BETWEEN TRADITIONAL AND DIGITAL MARKETING
During the old times when internet did not exist people opened physical shops for their businesses. This involved a lot of hard work like finding the perfect place which is within customer’s reach, luring them to buy the stuff through different promotions and offers etc.
On the other hand in digital marketing we can easily set up the business by creating a website, contacting the target audience is much easier and attracting the customers to buy the products through the website can be done by advertisements and promotional posts on various online platforms.
Through this main outline of the comparison we can observe that digital marketing is more profitable as compared to the traditional marketing.
COMPONENTS OF DIGITAL MARKETING
Now you all must have gotten the big picture about the digital marketing. Here we are going to read about it’s components about in detail.
- Facebook Ads
- Social Media Marketing
- Search Engine Marketing i.e Google Ads
- Website Designing
- Search Engine Optimisation
- Affiliate Marketing
- Email Marketing
Facebook Ads– as the name suggests advertisements are run on Facebook to promote the business and make sure it reaches the audience in vast numbers.
Social media marketing- Most of the people are on social media platforms, it’s a hard fact to deny. Here comes a wonderful opportunity to use this platform and stimulate the awareness about the brand. This does not only involve posting and commenting, the crucial part is analytics. Social media marketers must be savvy at analysing the performance of their posts and check whether it is providing any value to the company or not.
Search Engine Marketing- it is a practice of using the paid advertisements to promote a business. Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Website Designing- Now of course to promote the business online a website is to be created. This can be done in two ways either by coding or using drag and drop technique. In the case of coding through languages like HTML and JAVA a website is created on the other hand in the drag and drop everything is being provided already we just have to drag and drop the contents while making the website.
Search Engine Optimisation- The purpose of SEO is to optimise the search results and rank higher in the google search results which in return will increase the traffic on the website. The most pivotal point is the keywords by properly deploying those in the content can justify the use of SEO. It is no longer good practice to “stuff” your content with as many keywords and keyword variations as possible. Writing high-quality content that uses keywords in the headers and a few times in the crawl-able page content is now considered better practice, and will make pages rank better in search results.
Affiliate and Email Marketing- Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. Whereas in email marketing it is a direct marketing channel that lets businesses share new products, sales, and updates with customers on their contact list. Earlier mass emails were being sent but in this modern era personalisation is the key. It might sound time consuming but the results that will generate afterwards is worth the efforts.
Freelancing- here the digital marketers offer the services to various clients anywhere from the world from home. Basically the marketers bag the projects and then the services are provided.
So now my readers you must have now gotten the idea about what actually is digital marketing. It is not just about educating this field has such a broad scope career wise as well. During the lockdown we observed the mishappening that the whole world went through. If we specifically talk about the business sectors huge losses were being faced, but the online marketing continued. The digital marketers did not waver and started providing their services here freelancing came in handy. By grabbing multi projects their earnings did not stop.
If you are an aspiring entrepreneur then opt for the digital marketing because the results it will give after sometime will result in higher return on investment.
Now here comes another crucial part how do businesses earn profits through digital marketing.
Let us start with blogging and content writing. By writing useful pieces of information related to the business will generate enough traffic which will eventually lead to earnings. Now a question arises in how the traffic will be generated? This will be done with the help of SEARCH ENGINE OPTIMISATION, through this the website will rise higher in ranks and because of the specific keywords that were being used will generate huge traffic which will obviously lead to more revenue.
In respect of various marketing forms like email, social media, and paid advertisements the reach on the online platforms and the customers around the world will result in higher returns.
“ Ignoring digital marketing is like opening a business but not telling anyone.”
My future entrepreneurs keep this quote in mind, starting a business is commendable but ignoring the online world of marketing will result in low ROI and to my fellows who are still confused about the career I hope this article will guide you about digital marketing.
The power of digital marketing is still underrated but when you will learn about this in great detail you will observe what a powerful weapon it is.